Robby East is the alias of Robert Laterveer, a producer and DJ from Amsterdam, Netherlands, who started releasing in 2015 and moved from future house toward a hypnotic, synth-heavy progressive sound. He has released on Lane 8's This Never Happened, including Toucan, Echoes Galore (2024) and Wait, Are You Human? (2025), and on Anjunadeep, and holds a publishing deal with Armada Music Publishing. Recent singles include Follow Me Down with ALLKNIGHT (2024), In The Dark (2025) and Do Not Disturb (2026), alongside the Revive DJ mix (2024) and guest takeovers of the This Never Happened show on SiriusXM Chill. He toured China in 2025 and appears regularly on This Never Happened bills with Lane 8 and Sultan + Shepard, including the Bookshelf Sessions set filmed in Brooklyn. His sets run melodic house and progressive house with long, evolving arrangements and a steady, driving pulse. He matters as one of the core artists shaping the melodic lane of the This Never Happened label.