Why Not Now? is a two-night electronic music festival held at Industry City in Brooklyn, New York, during Memorial Day Weekend. The event utilizes the industrial complex's open-air courtyards and corridors to create a boutique festival environment. The programming features a mix of international headliners and local talent, with Gorgon City leading the Saturday lineup and Chase and Status headlining on Sunday. The festival emphasizes a modern electronic sound, blending house, tech house, and drum and bass across its two-day run.